Trend forecasters observe cultural, economic, and social factors affecting society to determine the “next big thing”. Since fashion often reflects the mindset of a society, these factors are excellent cues to what will be in demand at your local department store. For example, the popularity of California based shows like The OC and the influence of Hollywood celebrities like Paris Hilton and Pamela Anderson made west coast style, like the mini-skirt and Ugg boots, must have items. Snookie’s “bump” hairstyle has made the “bump-it” a popular hairstyling tools now sold at Target. Nasty weather and the increase in the number of women commuting rather than driving to work increased the popularity of Wellie (rubber) boots.
How to Shop Fashion Trends
Starting your own trend, or at the very least remaining ahead of the style curve, can be a full time job. So I’ve simplified it for ya.
Turn to the Streets. Fashion Designer often turns to the streets to find inspiration for their collections. Marc Jacobs hit big in Spring 2001 with his Steven Sprouse graffiti designed bags by Louis Vuitton. Juicy Couture sweat suits, bear an eerie resemblance to the terry cloth sweat suits worn by early hip-hop artists like LL Cool J. Head to your nearest urban center and observe what the young and hip are wearing, and don your own version of the trend.
Turn to the Blogs: If it’s in a magazine, the trend is already dead (sorry mags!). Check out on the scene blogs like The Sartorialist , Bryan Boy, Refinery29 and Tommy Ton for inspiration.
Watch T.V. Shows like Gossip Girls, Jersey Shore, Glee – all have a direct impact what we’re wearing. Look at what they’re doing and then add your own spin to it. Like Blair’s preppy socialite look? Add your own spin by adding a pair of tough combat boots.
Put on Your Traveling Shoes. When traveling observe the local styles and pick-up items that are indigenous to that place and/or culture. I’ve purchased some of my most fashion forward pieces on trips to places like India, Jamaica, and Iowa.
Observe Social and Economic Cues. Fashionable leather tote bags became popular as more women entered the work place and needed bags to transition from work to play. On that same note, “murses”, designers like Coach and Jack Spade to give men a stylish, masculine bag to carry their smart phones, wallets, and other items introduced male purses.
Do the Exact Opposite of What’s in Style. Another way to start your own trend is to observe the current trends and do the exact opposite. If pointed toed shoes are all the rage, then wear round toed shoes. If mini-skirts are in, wear floor length skirts. At some point the trend you’re wearing will come back in style and you will be perceived as being fashion forward.