Fashion is constantly evolving due to changes in trends and advances in production technology. Many women try to keep up with the momentum, resulting in a concept known as ‘fast-fashion.’ Garments constructed for fast-fashion are often lower quality but of-the-moment, designed to be worn for a single season.
Slow Fashion for Wise Fashionistas
Wise fashionistas know not to look towards what’s trendy, but to choose timeless garments that will last for many seasons. Slow fashion garments are often made from higher-quality materials and tend to meet stricter regulation guidelines, ensuring long-lasting garments that make an impact.
The Slow Fashion Movement is an alternative to mass-produced, disposable clothing. The term “Slow Fashion” was coined in 2007 by Kate Fletcher, and the movement is based on the same principals of the Slow Food Movement. Retailers that sell the latest fashion trends produce garments quickly at low cost, and this greatly impacts the environment.
The environmental impacts come from the constant flow of natural resources required to produce garments rapidly. Fossil fuels are depleted, ecosystems are damaged.The environment and society as a whole are at risk as long this extreme consumption of non-replaceable resources continues.
Fast fashion also greatly contributes to textile waste, as the poor quality garments last only a few months to a year on average. Earth Easy estimates nearly 12 million tons of textile waste is produced each year in North America. This equates to about 68 lb. of textile waste annually per household.
Cleaner Closets for the Environment
The Slow Fashion Movement focuses on a cleaner closet, meaning less clothing in your wardrobe. However, the few select pieces you do own will be of higher-quality, greener materials that you can be excited about wearing. This is compared to fast-fashion impulse buys, which can leave your closet bloated with cheap clothes that don’t last.
Slow fashion pieces are designed with longevity in mind. Although the clothing may cost more initially, these pieces are bound to outlast any fast-fashion garments by leaps and bounds.
Overall, Slow Fashion is about consuming less but gaining quality. Think about it – would you rather open your closet to dozens of garments that are stretched out, worn, and “once” trendy? Or build a wardrobe of select items that are unique, excellent quality, and chosen carefully to complement your figure, lifestyle, and design tastes?
Before you buy another garment, consider how it was manufactured, what it’s made of, and how long it will last before it goes out of style or loses its elasticity, color, or shape. Purchasing higher-end clothing, preferably garments made from natural materials, is your best bet for a long-lasting wardrobe that includes chic, yet timeless garments.