Pantone, the prevailing authority on all things color, says it’s time for a little purple reign. Ultra Violet took the Color of the Year title for 2018 and if it sounds a little intimidating (it isn’t, it’s gorgeous!), don’t fret. We’ll help you get in the trend groove with totally approachable pieces that anyone can seamlessly style.
Crystal lovers and astrology fans, this color’s for you. Nestled between royal hues and your standard violet, the “it” tone is a blue-based purple that plays into all your cosmic tendencies. According to the folks at Pantone, the complex and intuitive shade “suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.”
So whether you’re in need of some centering, some optimism or some action-oriented planning this year, Ultra Violet could just be the hue to get you motivated and moving toward some mystic discoveries of your own!
How to Wear Pantone Color of the Year 2018
On the Move
Put a little magic in your fingertips and take ultra violet with you anywhere and everywhere, courtesy of butter London, everyone’s favorite nail brand.
At the Office
Set your sights on a sensational spring with a flattering fit and flare number that’s sure to bring the right energy into your commute, your cubicle, the boardroom and beyond.
In the Studio
If you’re not much of a color gal, but still want to get in on the energetic properties of the hue, why not subtly layer it in on the times you need it most? Workout days. Paired with a simple white tank, let an ultra violet sports bra support your top-notch training.
For Date Night
Whether you’re out with the SO or on the prowl with some friends, add a little intrigue to any ensemble with a silk-style wrap top in an eye-catching ultra violet print. The risk-taker will love the vivid contrast between the purple and the cardinal red that makes this top pop.
On the Couch
Recharge with a little Netflix and chill, journaling or goal planning, courtesy of ultra violet. Cozy pjs bring the ultra violet trend right to the comfort of your own couch.
Want to relive previous versions of Pantone’s Color of the Year? Check these out: