Fake UGGs — Cheaper UGG Alternatives for Less than $75

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(Editor’s note: This post about fake UGGs was updated 1/17).

I know the score — you want UGG boots, but you can’t or won’t swallow the steep price tag. I get it. We’ve been pretty rough on UGGs here at Budget Fashionista for two main reasons: the price is one reason, and the other is the styling, which is something of an acquired taste.

But UGGs do have their benefits. They’re supremely comfortable and warm, which is  practically a lifesaver during a Midwest or East Coast winter. I recently received a pair of fake UGGs as a gift and I must say, I’m a convert. Mine are Bearpaws, considered the best of fake UGGs brands, and I wear them almost daily when it’s cold.

If you’ve never had UGGs before, skip the real UGG price tag and go for one of these cheaper brands. You’ll spend a lot less and won’t even know the difference from the real thing. Also, fake UGGs are far easier to find than cheap UGGs (the real ones).

Best Fake UGGs Brands


Bearpaw is my top choice for a fake UGG brand. I have a pair of the tall boots in camel and they are fabulously comfortable, like a pair of giant slippers. The tall and mid boots generally retail for around $60 or less, but you can find them on sale in the $40s at 6pm.com and other online retailers.

fake uggs - bearpaw emma tall in charcoal

Bearpaw Emma Tall, $54.99 (on sale), 6pm.com


fake uggs - bearpaw emma short boots

Bearpaw Emma Short, $44.99, 6pm.com

Kirkland by Costco 

September through December, you can usually find Kirkland Shearling boots at Costco for around $40. The rest of the year, you can pick up Kirkland boots on eBay. These mimic the classic UGG styling, so they’re a good choice for traditionalists.

fake uggs- kirkland shearling boots

Kirkland Shearling Boots, $39, Costco

TOMS (Nepal Boot)

fake uggs - toms nepal boot

TOMS Nepal Boots, $49 (on sale), 6pm.com

Who doesn’t love the TOMS brand mission to provide shoes for those who need them? These Nepal boots are more of a mountain style, but they have an UGG-like feel to them. This pair normally retails for $98, but 6pm tends to have them priced much lower.

Tips on Finding Your Own Style

You could try searching for “fake UGGs,” but that won’t yield a lot of results on a shoe retailer’s website. On Zappos, for example, this search returns no results and even the suggested options are hit-and-miss. Instead, try searching your fav shoe site for “tall shearling boots” or “short shearling boots.” This generally provides some relevant results. Once you click through to a boot that’s close to what you want, take note of the “related products.”

If you find a pair of fake UGGs you love, come back and let us know where and what style in the comments.

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  • Mary

    Try Emu’s. They’re available at many stores and on Evine and are another Aussie brand.

    • Catherine Brock

      Thanks for the tip Mary!

  • Csilla

    Where’s number five?

  • Korra

    I want Uggs so bad! I am obsessed with the Legend of Korra, and I want to cosplay her.

  • Bella bell

    I got uggs for 75$ and that pair was originally 160$

    • Nicole

      Where did you find them?

  • des

    uh yeah i looked up “uggs ” and when i said uggs i ment REAL uggs yeah you think i am dumb on the back it doesn’t say uggs it says bear paw not fooling me!

  • Alaethea

    Gosh, I’ve had just the opposite experience with Bearpaws, Mel! Sorry to hear you’ve had such a bad time of it!

    My Bearpaws have a lug sole and a 12″ shaft. Lined with shearling, they’re warm and comfy in the winter :)) The only downside is the fact that there’s no arch support, but I wouldn’t trade them for anything!!

  • Pandora Bracelet

    I like the Ugg Boot.But I want a pair is more individuality!

  • Mel

    I have yet to find any Ugg alternatives that are anywhere close to being as comfortable as the real thing. Will have to check out 1,3, and 4.

    Don’t waste your money on Bearpaws. They are actually painful to wear!! The inside is not soft at all and rubs the back of my ankle raw (even with socks).