When we originally published this post in 2018, we noted that Amazon had gone into the fashion game hard. At the time, the Amazon fashion brand list included more than 75 names — some of which included some very fun collections.
Fast forward a few years and Amazon seems to have changed course with respect to fashion. The brand list has slowly shrunk as some of our favorites up and disappeared. Of the Amazon fashion brands that remain, a few linger on sadly with just one or two offerings. (Looking at you 206 Collective.) The rest of the survivors focus on basics — solid colors, standard silhouettes. You know, the stuff you wear almost every day.
So this list of brands is smaller and less trendsetting than it was in 2018. But maybe that’s appropriate for 2023. We’ve evolved. Many of us never went back to working in an office, so we wear far more joggers than pencil skirts. If that describes you, then you’ll love this list of the five best Amazon fashion brands.
Amazon fashion brands we love
Daily ritual
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Yep, seriously — every piece in the Daily Ritual collection comes in at under $100. That includes the long-line belted puffer shown above. So you can stock up on casual basics without spending a fortune.
Daily Ritual reminds me of Gap. Easy, wearable pieces that can step into your regular rotation without fuss. Choose from cotton joggers, skinny pants, cozy sweaters and puffers, easy t-shirt dresses, and more.
There are a few patterned pieces in the mix, but Daily Ritual mostly features solid colors. And that’s a good thing. You’ll wear them more often and lower your cost-per-wear.
Amazon essentials
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If you’ve ever shopped clothes on Amazon, you’ve seen Amazon Essentials. The brand is Amazon’s biggest apparel line, producing daily basics for men, women, and kids. When you need an upgraded t-shirt for $25 or less, this brand is a good place to look.
You can also buy budget-friendly sweaters, pajamas, robes, dresses, and even fleece zip-up hoodies.
Goodthreads
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The Goodthreads range is slightly more fashion-forward than Amazon Essentials. The jeans collection is particularly interesting. It’s tough to find cute cuts for $50 or less anywhere else. You can also shop Goodthreads for cute blouses, patterned dresses and even ruanna scarves.
Core 10
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Core 10 is Amazon’s athleisure line. The range includes running shorts, yoga shorts, joggers, leggings, sports bras, cute workout tops, crop hoodies, and more. Really everything you need to look great while you’re working on your fitness.
You’ll like the price points, too. There isn’t much more than $40. Even the hoodies and sweatshirts fall in the mid-30s.
Lark & RO
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Lark & Ro receives a lot of love, and for good reason. There are plenty of practical-meets-stylish essentials designed with women of all shapes and sizes in mind. Designs are crisply designed, with sharp silhouettes and quality materials that set the tone for longevity.
A single-button jacket gives your cool-weather collection the fashionable touch it needs. A sleek pencil skirt plays well with anything from a silky shell and cardigan to a refined blouse. There are even sporty options, like a fitted track jacket that promises to keep you cozy during those brisk fall morning workouts.
Here’s one final tip on shopping Amazon fashion brands. If you see something you like but don’t like the price, try shopping Amazon liquidation warehouse stores.
Love this post? See our review of the Common Threads collection on Amazon.