Marlena of MakeupGeekTV

Why She’s Big: From tutorials on her own looks, to how to achieve a celebrity’s beauty look, Marlena has spread her brand across multiple platforms. Besides her YouTube channel, she provides more in-depth information on products and techniques on her site, Makeup Geek.

Why We Love Her: She pulls makeup inspiration from everything from the red carpet to her favorite cocktails. We love a female entrepreneur as much as the next empowered woman, and Marlena represents a new type of beauty pro that is both branded and accessible.