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The recent revival of padded shoulders, retina-burning neon hues and palazzo pants as “fashionable” have sparked nostalgia for those halcyon days of the big-haired ‘80s. But as much fun as leg warmers…aren’t, the truth is, there can never be a full revitalization of ‘80s style, since one of the era’s biggest icons has gone the way of New Wave and huaraches (remember those?).
Contempo Casuals, once the go-to store for all your jelly shoe and patterned jam pants needs in the 1980s and early ‘90s, supplied fashionistas across the nation with looks that ranged from edgy to inspired, culled from icons of the day like Madonna, Whitney and yes, even Jesse Spano. Contempo Casuals was a mid-priced store that sported the latest fashions that graced the pages of Sassy (the magazine that would have been a blog today) and became the godmother of stores like Urban Outfitters and American Apparel.
Plus, the store had cool shopping bags with geometric line drawings and Andy Warhol-esque graphics.
So What Happened to Contempo Casuals?
Our fashion tastes improved? (Just kidding).
Contempo got its start in the 1960s by the Neiman Marcus Group, but the chain’s 239 stores were later sold to Wet Seal after multiple bouts of soft sales. Still, Contempo operated under its original name until 2001, when its remaining stores were converted to Wet Seals And Arden B. Since then, the Contempo Casuals name may have died out, but the memories live on.
And if you’re still mourning the loss of the store that gave you the looks that made you think, “Not even Kim Cattrall’s mannequin could pull this off so well,” don’t fret, just turn to Facebook. Contempo fans can reminisce about and smile for the old days and of course, compare notes on just how many buttons you could actually fit on a jean jacket.
Tell us about your favorite Contempo or Contempo-inspired look! (Bonus points for pictures!)