The only thing better than getting to tell everyone, “Oh, I just threw this on” is actually just trowing it on, and looking amazing in it. This is why we love LOFT, Ann Taylor’s cheaper sister store. Their fashions are comfy, versatile and totally effortless (and they’re way cheaper than Ann Taylor).
We highly recommend LOFT for professional and casual fashions on a reasonable budget, but there are a few things we want you to know to get the most out of it. Read on to see the best that LOFT has to offer.
How to Shop LOFT
Shop the looks they love
When shopping online with LOFT, shop the looks they recommend. Not only does it show you how to pair certain separates, mix and match, and accessorize, it’s just more fun. With every look you click on, fashion director Alia shares a tidbit of advice that makes you feel like you’re shopping with a personal stylist… and not just your cat.
Find the right fit
You know by now that one pair of pants very, very rarely looks good on everyone. The designers at LOFT know this too, so they’ve created different fits for different bodies. Beyond dividing apparel by petite fashion, woman, and tall, they offer fits for your curves as well.
Choose between Julie, Ann and Marisa to find the pants that look best on you. Have more questions? Check out their fit guide online to find tons of tips for dressing your best.
For teachers only
LOFT loves teachers, so the store gives them perks everyday including 15% of every purchase, exclusive giveaways and sweepstakes, access to $50,000 in grants and teacher appreciation nights. If you’re an educator, sign up online to start redeeming the rewards you’ve earned at work.
Now, if only they loved bloggers that much.
In-Store vs. Online
On occasion, LOFT features online exclusives — items you can’t find in the store. These aren’t always available, though, so check back often to see what (if anything) is new. If you don’t want to do that, just sign up for e-mail updates and wait for that information to come to you. Updates inform you of deals in stores and on the web, so you know where to shop and when.
One big advantage to the online store? A larger selection of sale items. Also, your local retailer may not carry beach or maternity items, while you can always find those online.
The Love List
The Love List is an edited collection of classic looks that are put together using LOFT’s current pieces. The point of the Love List is probably to get you to buy whole outfits at a time. But we like to use it as inspiration for mixing and matching new garments from LOFT with what’s already in the closet!