The Litte Brown Dress Project

Imagine wearing the same dress, day in and day out, for 1 year.
Pretty hard to imagine, right?
Not if your Seattle mom Alex Martin.
Martin wore the same brown dress, a dress that she made herself, everyday from July 7, 2005 to July 7, 2006 and chronicled it in her blog/journal called The Little Brown Dress.  Washing the dress every two to three days, she paired the dress with cardigans, stocking, for both practical and stylish reasons.
And, for the most part, no one noticed that she was wearing the same dress everyday.
Martin states on her blog/journal:

I challenged myself to reject the economic system that pushes over-consumption, and the bill of goods that has been sold, especially to women, about what makes a person good, attractive and interesting.  Clothes are a big part of this image, and the expectation in time, effort, and financial investment is immense.

While she’s right, we are pushed and prodded to buy “stuff”, often to emulate a certain lifestyle, as seen in the numerous celebrity fronted fashion and beauty lines, most of us aren’t going to stop shopping at Target and make our own biodegradable brown dresses either.  I would love to know is how much money did she save by wearing the same dress everyday for a year. If I took a guess, I would say probably enough for a down payment on a house.

So, inspired by the Brown Dress project, I’m going to try to wear the same thing, everyday, for the month of June. Fortunately for me, I don’t work in an office setting where I see the same people day in and day out, but I would love it if someone who does would join me in this project and post their comments below and tell me how the project worked for you. How much did you save? Was getting dressed in the morning easier? Did anyone notice? What did your husband/boyfriend/partner think?

Note: Alex’s current project involves creating an entirely new wardrobe from recycled clothing from her own closet. Love it!

Catherine Brock

Owner and Editor at The Budget Fashionista
As a Southern California transplant now living in the Midwest, Catherine has turned layering into an art form and accepted that UGGs actually do have a place in the stylish lady's wardrobe. She's been featured in Woman's World Magazine,, Refinery29, and has made appearances on ABC7 Chicago, FOX2News St. Louis, KCAL9 Los Angeles, Fox19 Cincinnati, WGN TV Chicago and WCPO TV Cincinnati.
Catherine Brock