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Designer Ralph Lauren was one of the first designers to build his brand into a “lifestyle brand” and is credited with bringing the preppy blue blood look into mainstream American fashion. The Polo brand, and its iconic logo of a polo player, symbolizes American wealth and leisure (think summers in the Hamptons and winters in Aspen). His more mass market lines focus on comfort, causal looks with a slight nautical bent, but his higher end lines (Black Label) are known for their elegance, grace and sophistication for both men and women.
Lauren, Ralph – Photo Credit: hi-style.org