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Lady Gaga may have set her eyes on performing in space, but for this week at least, she will be entertaining her New Yorker earthlings. H&M has selected the pop star to lead the ribbon cutting and lighting of the H&M logo on the top of 4 Times Square to kick off the opening of H&M’s newest store on Thursday, November 14, at 12:01 a.m. ET.
The Lowdown on H&M Times Square: What to Expect
The store pulled out all the stops for this location, featuring over 7,000 square feet of LED screens, and a 53-foot glitter wall. It showcases a digital runway, which you can also check out in real time via social media.The store’s futuristic interiors will remind you of Minority Report‘s universe: charging stations with iPads, interactive mannequins, and more LED screens.
Hennes & Mauritz’ Store 400 will carry its known fare of cheap chic for men and women, with a separate “shop in shop” areas for accessories. It will also offer its line for children aged zero to fourteen. H&M Times Square will also be the first store worldwide to debut the much talked about Isabel Marant for H&M collection.
Lady Gaga‘s new album, ARTPOP, will also be sold here for $9.95.