H&M Wants Your Used Garments… In Exchange for Store Vouchers!

H&M logo

Now here’s a brand that deserves its own Good Guy Greg meme. Swedish fashion company H&M has announced that it will be opening its store doors worldwide to used garments in exchange for H&M store vouchers. You heard us right! One bag of used garments = store voucher. Sounds too good to be true? Check out the rest of the story after the jump.

Exchange Your Used Clothing for Store Vouchers at H&M

The clothes-collecting initiative, which will start in February 2013, will be available to all 48 markets globally. And here’s the best part: H&M will be happy to take in ANY pieces of clothing, from ANY brand and in ANY condition!

Collected clothes will be sent to H&M partner, I:Collect, in order to re-process the material for reuse.

Considering how many metric tons of garbage from the textile industry are disposed of (with 95% of the materials still prime for reuse or re-wearing), TBF salutes the efforts of H&M to lead the fashion forefront of becoming socially and ecologically responsible.

We hope this concept catches on with the rest of the fashion world. We really do. As folks who are smitten with fashion, we think it’s high time that we break the decades-old stereotype that the fashion world consists of nothing but self-absorbed, superficial caricatures who live in luxurious little bubbles of their own.

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    Catherine Brock

    As a Southern California transplant now living in the Midwest, Catherine has turned layering into an art form and accepted that UGGs actually do have a place in the stylish lady's wardrobe. She's been featured in Woman's World Magazine, DrLaura.com, Refinery29, Wellness.com and has made appearances on ABC7 Chicago, FOX2News St. Louis, KCAL9 Los Angeles, Fox19 Cincinnati, WGN TV Chicago and WCPO TV Cincinnati.

    Blog Comments

    I am completely baffled that a fashion company would be the forefront of this (possible) revolution. I hope it gores according to plan because I will definitely join in! My hat is off to H&M. 

    Do you know if all shops will accept old clothes or selected only?

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