The Best Foundation for Black Women

Dear Budget Fashionista,

I am African-American and I have very dark skinned with purple undertones and I have the hardest time finding foundation and concealers for my skin tone on a budget. Can you recommend a good, budget friendly, make-up company for me?

Best Foundation for Black Women on a Budget

Until recently, women of color didn’t have a lot of options when it came to foundation. Many companies offered products that were either too pink or orange. Plus, they didn’t offer a wide enough variety of shades to encompass the broad range of skin tones found among African Americans and other women of color. Today, many of the most popular cosmetics companies have expanded their lines to include shades that are flattering on all women of color.

For those on a budget, try Black Opal, Cover Girl’s Queen Collection, and/or Lo’real’s High Pigmentation collection, which makes foundations with stronger pigmentation that work well for darker skin tones. Brands like Black Radiance, Revlon and Milani are also good options, but tend to have less of a range of colors as the ones mentioned above.

In terms of type of foundation for darker skin tones, look for concealers, foundations, and powders that are yellow-based, which will help neutralize bluish or purple undertones. If you need a color-correcting concealer, Physician’s Formula has a yellow-toned corrector that works wonders on under eye circles. For foundations and powders, Bobbi Brown offers a wide range of yellow-based products that cover naturally and beautifully. You might also want to check out Real Cosmetics a makeup line developed specifically for women of color.

Share Your Tips for the Best Foundation for Black Women

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Catherine Brock

Catherine Brock is a writer, editor and marketer who's been sharing wisdom online since 2002. She's been featured on, and ABC7 Chicago, FOX2News St. Louis and KCAL9 Los Angeles. Connect with Catherine on LinkedIn, Instagram, or Twitter. Learn more about Catherine.
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