The Best Mascaras on a Budget

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Some of us have awesome hair. Some of us have incredible figures. My superpower is my ultra-long eyelashes, so I’ve been obsessed with mascara for quite a long time. That being said, I’ve tried almost every product under the moon. When you choose mascara, it’s helpful to think about what you want your eyelashes to look like. I prefer ultra-thick mascara, while many of my friends just want a little length.

To achieve the best look possible, I recommend putting primer on before you apply your mascara. Primer doesn’t have to be expensive. I haven’t noticed any difference between primer from a drugstore and primer from higher-end makeup companies. Similarly, there is rarely a difference between $10 mascara and $30 mascara. So, I’ve gathered together our top mascara picks on a budget. All of these products have either been featured on our site before, rated highly on, or used by me personally.

Best Mascara on a Budget

1. Maybelline Great Lash Washable Mascara, Very Black
Price: $4.99

Maybelline Great Lash

Why It’s Awesome: Probably the most recognizable mascara, Maybelline Great Lash is an old favorite. It’s inexpensive, so it’s great to keep one in your bag and one in your desk at work. A plus is that it is hypoallergenic for those of us with sensitive eyes.

Where to Get It: $4.99 at

2. JK Jemma Kidd Ultra Plush Mascara (With Bonus I-tech Glitter liner)

JK Jemma Kidd Mascara

Why It’s Awesome: Don’t you love it when Target brings in high-end designers? This is not only great mascara, but for $10 you also get glitter eyeliner. It’s known for lengthening and thickening and has a nice compact case.

Where to Get It: $9.99 at Target

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  • Marian the Librarian

    I can’t believe you didn’t mention The Falsies by Maybelline! I too am addicted to mascara. After Max Factor went under, I was left without my favorite mascara (2000 Calorie–sad face), so I had to go to the drugstore searching for a new fave. After many disappointments I found The Falsies. That’s all I’m buying right now! It gives great length and separation and builds nicely. The “spoon brush” is so easy to use! And it washes off easily–also a must.

    • Courtney

      Soooooo AGREE. WHERE IS FALSIES? This is bunk!!