British Designer Luella Bartley to Design a Line at Target

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Credit: Shiny Style

In a move that would have made Sam Walton green with envy, Target is positioning itself to compete directly with H&M, by launching it’s own Couture-meets-Cosco effort, called GO International. GO International features select international designers whose collection premieres at Target for only 90 days and once it’s gone, it’s gone.

The first designer up to bat is British phenom Luella Bartley, who is best known stateside for those really expensive bags with the heart pendants. No date has been set for the launch, but you can sign up for email alerts at

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  • >

    I bought the yellow shirt and the powder blue suede jacket.  I love Targay!!  They are definitely on the same page as H&M.  Which is great, because we don’t have an H&M in Charlotte, yet.

  • Cheryl


    The Luella line is on shelves now. I just bought a Luella shirt at Target in San Diego….the stuff is cute.

  • Amanda


    The link you provided gives a lanuch date for Luella’s line as Feb 1, lasting through Apr 30.