British Designer Luella Bartley to Design a Line at Target

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Luella Bartley for Target green dress with leather jacket

In a move that would have made Sam Walton green with envy, Target is positioning itself to compete directly with H&M, by launching its own Couture-meets-Cosco effort, called GO International. GO International features select international designers whose collection premieres at Target for only 90 days and once it’s gone, it’s gone.

The first designer up to bat is British phenom Luella Bartley, who is best known stateside for those really expensive bags with the heart pendants. No date has been set for the launch, but you can sign up for email alerts at

Update 2019

You can still find Luella Bartley for Target pieces on Tradesy and eBay. As of this writing, Tradesy has a decent-sized collection that includes a few dresses, handbags and a blazer. Prices range from $34 and up.

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    Catherine Brock

    As a Southern California transplant now living in the Midwest, Catherine has turned layering into an art form and accepted that UGGs actually do have a place in the stylish lady's wardrobe. She's been featured in Woman's World Magazine,, Refinery29, and has made appearances on ABC7 Chicago, FOX2News St. Louis, KCAL9 Los Angeles, Fox19 Cincinnati, WGN TV Chicago and WCPO TV Cincinnati.

    Blog Comments


    The link you provided gives a lanuch date for Luella’s line as Feb 1, lasting through Apr 30.


    The Luella line is on shelves now. I just bought a Luella shirt at Target in San Diego….the stuff is cute.


    I bought the yellow shirt and the powder blue suede jacket.  I love Targay!!  They are definitely on the same page as H&M.  Which is great, because we don’t have an H&M in Charlotte, yet.

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