H&M Online Shop Finally Opens in the US

The long wait is over– Hennes & Mauritz, a.k.a. H&M has finally opened the doors of its online shop to the US market. Starting August 1st, the Swedish budget fashion retailer will offer the same collections online as in-store. Plans also include additional sizes and exclusive “online-only” items available all year-round.

HM.com: the Lowdown on the Newly Launched H&M Online Shop

Aside from shopping from the collections, HM.com visitors can also find inspiration from “H&M Life,” sign up for the Friends and Family newsletters for exclusive previews and offers, and interact with both H&M and fellow customers on social media.

At the moment, H&M has close to 300 stores, thanks to its success in finding the sweet spot of profit margin in the low price-high margin market. However, one huge issue they will face is the $5.95 fees for shipping or returns. For customers who have grown used to both being free, it might be a deal breaker. (But early signups for the newsletter will entitle one to free shipping)

Itching to see what the H&M Online Shop looks like? Check out HM.com for more info.

BTW, H&M will also be debuting a web-only line called the H&M Home. To be featured are stylish home decor products, such as bed linens, curtains and other home textiles and accessories in trendy colors and prints.

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Catherine Brock

Style Editor at The Budget Fashionista
Catherine Brock is a writer, editor and marketer who's been sharing wisdom online since 2002. She's been featured on DrLaura.com, Wellness.com and ABC7 Chicago, FOX2News St. Louis and KCAL9 Los Angeles. Connect with Catherine on LinkedIn, Instagram, or Twitter.
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