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The Best Swimsuit Brands on a Budget

What’s more terrifying than trying on swimsuits surrounded by mirrors in fluorescent lights? Paying a small fortune for a piece of body-baring Spandex. But don’t worry, we got your back (seriously, we do) and have put together this list of the cheap bathing suit brands that help you look good and save a few bucks.

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Rules of Swimsuit Shopping

  1. First, it’s usually a good idea to go up a size. At least start there and then go back down if it’s too big. For most of us, that’s better than feeling discouraged when our regular size doesn’t fit — which happens most of the time.
  2. When trying on suits, give “the girls” a manual boost in the suit to make sure they’re securely in the right place.
  3. If you can’t find the perfect fit, suits can be easily tailored. Straps can be shortened and inserts can be sewn into the lining of the cups.
  4. Once you found a suit you love, make sure you take care of it by hand-washing it after every use, and never put it in the dryer (the heat melts the Spandex).
  5. Read our post on finding the best swimsuit for your body type for more swimsuit shopping strategies.

Now, on to the nitty gritty of swimsuit brands — here are our picks for the best swimsuit brands on the market today.

Best Swimsuit Brands to Wear Now

Best Trendy Swimwear: ASOS

Looking for a swimsuit with a bit of edge? Just click over to ASOS for suits that are as cutting-edge as the latest runway looks. You’ll find 3-D floral embellishments, ruffles, gold hardware and cutouts in every style for $50-60 for a one-piece. You can also take a peek at ASOS Outlet for items up to 70 percent off the regular price.

Best Swimsuits for Quality: Land’s End

If you don’t want to get a new suit every season, then Land’s End is your brand. The suits feature enhancements like sun protection and bust support. We like that the plus-size options feature cross-back straps for extra support.

For the most part, tops and bottoms are sold separately, so you can find the best fit for every part of your body. But this can add to the expense of the suit.

Best Casual Swimsuits: Target

One of the reasons Target’s clothing is so popular is that it actually fits really well, and that includes swimsuits. Most of Target’s swimsuits are priced $20-40, and the retailer has a nice selection of plus-size options — so you will find a suit that works.

A piece of advice: the selection online is significantly better than the in-store options, so order online. You can return the item in-store if it doesn’t fit.

Best Swimsuits for Teens: dELiA*s

Aerie is a great place to find swimsuits if you’re a teen or petite. The swimsuit collection features tops and bottoms in the $30-35 range for each, in fashion-forward patterns like polka dots and bright stripes.

The quality is OK — the swimsuit isn’t going to last more than two or three seasons. But for the price, that’s not a bad trade-off.

Best Splurge Swimwear: Talbots

Talbots pays the same careful attention to detail in its swim line as its tailored suits. These suits are made for classy ladies — they’re not too revealing or bold in style, but they do fit and flatter most body types.

Go-to features for Talbots suits include ruching, halter tops and use of pattern to draw the eye. They’re also fully lined, so you won’t have any see-through surprises after you emerge from the water.

Best Plus-Size Swimsuits: Forever21

Plus-size swimwear has undergone a major revolution — with ugly floral prints and suits that cover every part of your body taking a back seat to plus-size bikinis and shape-enhancing suits with strategically placed cut outs.

Forever21 is leading this revolution on the budget front, with figure-flattering, plus-size swimsuits in a variety of awesome colors and styles.

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