So Why Doesn’t The Wedding Dress Industry Just Change The Size Specs Already?

Some have–according to Smith, David’s Bridal has spent a boatload of time and money studying modern body types and changing sizing specs for their gowns to align with modern body shapes and expectations–but others haven’t followed suit. Why? Um, the boatload of time and money issue, most likely. “It takes a large team of people and a lot of money to continually update sizing specs,” Smith notes. “In this day and age, number one cause in not seeing it done.”