What: You may recall that Banana Republic launched a concept store, BR Monogram, featuring an exclusive collection of high-end apparel. The store didn’t last more than nine months, but that wasn’t really the point. It was just a “test.” Well, Banana Republic is trying a similar thing with Edition, which will offer shoppers limited-edition accessories, most costing less than $100. None of the pieces will be sold online.
What They Say:
“Edition by Banana Republic – featuring limited-edition handbags and jewelry, along with some shoes, sunglasses and personal-care products from Banana Republic – will open exclusively in Gap’s hometown Westfield San Francisco Centre in May.”
What We Say: Shouldn’t most accessories cost less than $100, anyways? Isn’t that what makes them so great – dress up an old dress with a stylish, but sensibly priced belt? We’re not sure we can really afford “$79 jasmine chandelier earrings” right now. If this is Banana Republic’s attempt at appealing to budget shoppers, we’re not sure the retailer’s gonna start improving any time soon; the store’s been struggling like everyone else.
Are you crossing your fingers for this store, in hopes that its limited-edition accessories will end up in a Banana Republic near you?