Launched by fashion designer Franco Moschino in 1983, Moschino’s satirical take on high-end fashion brands is the main inspiration for his innovative designs. Known mostly for taking a fun, youthful approach to fashion (think cherry printed scarves and bubble pink dresses), the brand can be described as Betsey Johnson’s Italian cousin. Other labels under the Moschino brand are Moschino Cheap & Chic line, the Love Moschino denim line. Since Franco Moschino’s death in 1994, Moschino’s assistant Rossella Jardini has served as the creative director of the company.
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