It’s All in the Family: H&M Unveils “Fashion Family” Capsule Collection

HM Fashion Family

It’s one thing to convince your family to wear “matchy-matchy” outfits in front of the camera so your relatives and friends can gush over them on Facebook, but pulling it off in real life is an entirely different matter. It’s tricky to strike the right balance between cute and cheesy, and ultimately, it just takes too much time and effort to shop for and dress in coordinated outfits. H&M takes this frustration out of the equation this holiday with its newest offering, the Fashion Family capsule collection.

H&M Fashion Family Capsule Collection Unveiled

Offering slick, luxe looks in fall season-ready burgundies and creams with fashion staples pink ad black, H&M promises stylish, hassle-free coordinated dressing for the whole family without compromising individual style.

The “Fashion Family” collection will be available in store beginning
October 22nd at 36 H&M locations in the United States. Check out for more info on the line.

Love this post? Subscribe for Updates.


    Catherine Brock

    As a Southern California transplant now living in the Midwest, Catherine has turned layering into an art form and accepted that UGGs actually do have a place in the stylish lady's wardrobe. She's been featured in Woman's World Magazine,, Refinery29, and has made appearances on ABC7 Chicago, FOX2News St. Louis, KCAL9 Los Angeles, Fox19 Cincinnati, WGN TV Chicago and WCPO TV Cincinnati.

    You cannot copy the content of this page.