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It’s All in the Family: H&M Unveils “Fashion Family” Capsule Collection

It’s one thing to convince your family to wear “matchy-matchy” outfits in front of the camera so your relatives and friends can gush over them on Facebook, but pulling it off in real life is an entirely different matter. It’s tricky to strike the right balance between cute and cheesy, and ultimately, it just takes too much time and effort to shop for and dress in coordinated outfits. H&M takes this frustration out of the equation this holiday with its newest offering, the Fashion Family capsule collection.

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H&M Fashion Family Capsule Collection Unveiled

Offering slick, luxe looks in fall season-ready burgundies and creams with fashion staples pink ad black, H&M promises stylish, hassle-free coordinated dressing for the whole family without compromising individual style.

The “Fashion Family” collection will be available in store beginning
October 22nd at 36 H&M locations in the United States. Check out for more info on the line.

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