What: French designer Sonia Rykiel is partnering up with H&M to develop the retailer’s first-ever co-branded lingerie line just in time for the holidays. The new collaboration will include a line of “modern” lingerie available at H&M stores nationwide on December 5th, along with a spring knitwear collection, which will go on sale in February.
What They Say:
“It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means,” said Nathalie Rykiel, president and artistic director of Sonia Rykiel. “This collaboration fits perfectly with our philosophy.”
What We Say: The whole designer-collaboration trend seems to have been done to death by now, although the fact that Sonia Rykiel is designing lingerie does add an interesting element to this collaboration. As always, we’ll be excited to see what Rykiel and H&M are able to come with, and just how frugal the prices will be.