What: Talk about scary — a new survey from the industry firm IBISWorld shows that retailers worldwide expect Halloween sales to reach a record-breaking $6 billion this year, despite the overall economic slump. Although every sector of the Halloween market — including candy, decorations, costumes, and greeting cards are expected to rise, it’s the sugary treats that people are favoring most. Overall sales of Halloween candy are expected to rise by 6.8% this year, while costume sales are expected to bring in $2.12 billion in revenue alone.
What IBISWorld Says:
”Despite more people participating in festivities, money is still tight and consumers will look to cut corners when it comes costume purchases,” said Toon van Beeck, senior analyst with IBISWorld. “Instead of buying a packaged costume, which can cost up to $60 on average, people will get more eclectic and opt for cheaper individual items.”
What We Say: If there’s one thing we know, you don’t have to spend a lot of money on a costume to look great on Halloween. You’re just as likely to find an awesome costume while rummaging through your closets as you are on the racks at one of those Halloween super stores—and the costume you put together yourself will probably be a lot more creative, too. So spend your money wisely this year and prepare to have fun, since from the sounds of it you’ll hardly be celebrating alone on October 31st.