Paula's choice

Whether you’re shopping at the drugstore, high-end department stores, or scrolling through your ad-ridden feed on Instagram, it’s hard to ignore just how many beauty brands are out there these …

What Paula’s Choice is a U.S.-based, cruelty-free, fragrance-free skin care line that came about because founder Paula Begoun didn’t like her options on the shelves. Begoun’s own battles with acne …