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Dolce & Gabbana, Diane Von Furstenburg, Herve Leger…there is a magical place where you can find all of these label, priced more than half off the retail price. That place, ladies, is Shopbop. While the popular site boasts low (well, lower than you’d pay at Barney’s) prices on the top designers, you shouldn’t type in that URL without being prepared. Before you you venture into the world of designer discounts, there are a few things you should know.
8 Rules for Shopping Shopbop
Know the concept
Shop brings fashion from the runways into the closets of everyday women. This is great, but keep in mind that it’s a long road, and it takes a while for the clothes to get there, so expect to find this season’s garments on the site just yet. Also remember that deals like these are hard to get, even for the folks at Shopbop, so there won’t be an endless supply of that dress you love, and once it’s gone, it’s gone. Therefore, if you see something you have to have, pounce. There may only be a few in stock.
Shopbop does a great job creating interactive and innovative content as alternative ways to shop the site. Look books, video clips, and a frequently updated blog give you a great sense of how to style new arrivals and seasonal trends, as well as suggested add-ons to make your purchase pop even further. The brand also has a strong social media presence, so pay attention to Facebook and Twitter updates for special discounts and deals.
Divide and Conquer
The easiest way to shop the site is by designer. Knowing your favorite brands and their typical silhouettes and fits, will save you browsing, review and return time. If you’re feeling more adventurous and free of time constraints, shop by category but be warned, there can be more than 1000 items in garment categories like ‘Tops.’ Keeping tabs on the ‘Coming Soon’ category is also sure to save some time for upcoming purchases.
Spread the Word
Like many an e-commerce and flash sale site, Shopbop rewards customers for referring friends. Email your friends a sign up link and if they join the site (why wouldn’t they?) and make any purchase, you score a $25 gift certificate. Like an item on the site? You can ‘Like’ it on Facebook too. With product integration, you can show your friends what your interested in and get feedback before you buy. The ‘Wish List’ feature allows users to list up products they love, and friends and family to search the lists through the site, helping you navigate the perfect gift.
Personalize your Experience
Shopbop carries a massive amount of clothing and accessories, but it may not all be of interest to you. When you form an account, you can narrow down your favorite designers to make your search easier. You can also create a wish list and a personalized selection that suits your particular tastes. This allows you to conveniently shop your favorite categories, sales and finds without sorting through the rest.
Shop the Sales
Shopbop consistently offers a huge sale selection; at any given time there are thousands of items up for grabs. Sale merchandise is split up by ‘New to Sale’, designer, and the amount of discount. For a site with some very serious designers, Shopbop also provides some very serious markdowns, some upwards of 70% off.
Visit the Boutiques
One of the best aspects of Shopbop is its selection of boutiques. You can shop the designer boutique, where the likes of Gucci, Calvin Klein Collection and YSL are all joined. Or you can pop into our favorite: the basic essentials boutique which gathers worthy investments for building a solid wardrobe.
Peek at the Lookbooks
We die for the Shopbop lookbooks– it’s like reading an interactive catalog. Browse images of gifts for mom, fashion week, the hot trends and more. The bonus? You’ll know exactly how to get your hands on everything you see. Warning: attempting this during the work day could lead to low levels of office productivity, i.e., major distraction.