The $10,000 Coach Legacy Alligator Bag: Coach Has Lost It’s #$% Mind

You never forget your first….

For my 16th birthday, I received my first designer handbag, a black Coach Saddle bag. Back in the day (early 90s), Coach was like THE handbag to have, right up there with Liz Claiborne and Esprit. I loved that bag more than life itself and for a while, I was officially the coolest kid at Washburn Senior High.

Coach continues to occupy a special place in my heart, but they have lost their #$% minds with the release of the $10,000 Coach Legacy Alligator Bag. When I first read about this bag, on the lovely blog bagsnob, I seriously thought it was a joke. In my humble opinion, $10,000 for any bag is wacko, but who, in their right mind, would pay $10,000 for a Coach handbag? Especially one that resembles a a bag I recently saw at Lord & Taylor for less than $100 by budget bag designer, Kathy Van Zeeland. Could you imagine paying that much for a Coach bag and then seeing the same bag at TJ Maxx, where all Coach bags go to die, for like $200 bucks?

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    Catherine Brock

    As a Southern California transplant now living in the Midwest, Catherine has turned layering into an art form and accepted that UGGs actually do have a place in the stylish lady's wardrobe. She's been featured in Woman's World Magazine,, Refinery29, and has made appearances on ABC7 Chicago, FOX2News St. Louis, KCAL9 Los Angeles, Fox19 Cincinnati, WGN TV Chicago and WCPO TV Cincinnati.

    Blog Comments

    And I thought they were crazy when they put out a straw bag for $900.

    the are becoming crackheads. If I wanted to buy a bag for that much, I’d buy the birkin/kelly. not a coach, its affordable luxury… not hermes, its coach… it should know its places.

    for 10k, i could fly down to florida, catch me a gator and make the purse myself.

    Coach has lost their damn mind…they did make more affordable bags that DON’T have all the logos on them and maybe they could get more customers, but trying to make expensive bags like this…they’re only isolating the customer.

    I agree! There is no earthly reason why someone should buy a $10,000 bag.  And as sad as it is, I bet someone does dish out that amount of cash to buy one.  You said you saw a similar bag at Lord and Taylor?  I may just go pick it up and tell everyone it’s the Coach Legacy 😉  It doesn’t surprise me you found a similar handbag there.  They always have a great selection.

    They lost me when they started making fabric bags and charging hundreds of dollars for them.  Coach is a LEATHER company.  And the quality of their leather and workmanship is what set them apart.

    I’ll still pick up the occasional “classic” (which you have to special order!) but I think they’ve gone nutty and forgotten their history and core audience.

    It won’t be long before the replicas will be out!

    Hey, maybe it’s getting more expensive these days to massacre animals for no reason other than profit and vanity. That must explain the mark-up.

    i think thats its just a gimmick to attract attention to their brand. i mean no one really has that kind of money to spend on a bag except for like celebs, but hey somone will buy it, even if the only reason that they buy it is because they know most wont. and i mean people pay just as much for a dresses or pairs of shoes so i dont see what the big deal is!!!!!

    It is one thing to enjoy owning pieces of quality, but it’s quite another to spend that amount of money on a silly handbag in the name of status and consumerism. I suppose you could justify buying a famous Kelly bag and using it as an heirloom later, but still, don’t the people that buy this give a thought to the other half of the world who are living without clean water, education, or adequate food?!?!

    If someone buys this bag at full price—and of course some people will—it’s not Coach whose sanity is in question.

    nancy, I agree with you. the kelly is larger tho…

    look people if someone wants to pay 10,000 for a handbag then that is great but i promise you that the hermes bag and the louis vuitton compaired to a coach the coach bag will last alot longer than the bags that fall apart with in a year and don’t think that just because that gucci prada and louis vuitton are expensive don’t think that means they are quality coach is a wonderful brand and they have many celeberties carry there handbags even vogue said that coach is right next to if not the leader in handbags fashion. so all you negitive people are just jealious that you can’t afford one.

    I saw two pretty similar styles – one matte faux croc, one glossy – at TJ Maxx over the weekend. If memory serves, they were both around $30 and by Liz Claiborne! I’m no sure either was leather, but if a full table full of a cheap version already made it to TJ Maxx, who in their right mind would pay $10k?!

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