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In the history of American fashion there have been many fascinating, influential, talented women who innovate and create amazing fashions. Here at Budget Fashionista we’d like to highlight just a few of them for National Women’s History Month. We’ve come a long way, baby!
Diane Von Furstenburg: TBF’s Woman of the Week for National Women’s History Month
One such woman is Diane Von Furstenburg – a name known to the general public, even if we don’t know WHY we know it. The origins of her fame are in the 1970’s wrap dress she invented that invaded fashion in a triumphant manner and never left. Diane made, with one bold stroke, a permanent change in fashion: case in point, she designed one of the covers for the behemoth book: Fashion A-Z, an overview of the archives of the Museum at the Fashion Institute of Technology.
Here she is on the cover of Newsweek wearing one of her unique dresses, with the cover: Rags And Riches Newsweek called her the most marketable woman in fashion since Coco Chanel…
These wrap dressed filled a gap in the market; there were no dresses versatile enough to wear to work during the day and then cocktails and dancing at night. The wrap dress was a morning to night, easy to wear dress, in addition to being flattering to most body types. A simple cotton dress in any number of patterns, soon every type of American woman was wearing one. It’s unwrinkled jersey material made it a perfect travel companion and the ease of its design invited you to pull it off the top your head- two points of sale right in line with the women’s sexual liberation movement. If a dress has ever been the symbol of a movement, the wrap dress is it.
Here, a description of the original pattern from an Etsy shop—
On the top flap ~ “Diane Von Furstenberg said “Feel like a woman …. wear a dress!” Then she proceeded to design the kind of wonderfully wearable dresses that make you want to wear her dresses night and day!” “Front wrapped dress, three inches (7.5cm) below mid-knee or evening length, with skirt gathered to fitted bodice, has neckline bands, attached tie ends and pockets in side seams. Sleeveless or short sleeves, with mock sleeve band.”