Viktor and Rolf Collection at H&M TODAY

Shoppers get your game face on… Viktor & Rolf’s collection for H&M hits stores today.

This collection may be the first time a higher end designer has actually provided a “theme” for a lower-end mass market collection.  The designers used love (specifically cupid) as the driving force behind the collection- with heart shaped pockets, prints, patterns, etc dominant in the women’s collections and arrow prints, patchwork, etc dominant in the men’s collection.

Now here’s what I find interesting… V&R included a wedding dress (priced around $300) in their collection (as well as a tuxedo for men). Now, the dress isn’t exactly top-of-the-line Vera Wang, but it’s better than anything you could find at your local David’s Bridal. The rest of the collection is pretty solid- the red silk dress and the fit ‘n’ flare trench coat are both notable standouts. The pricing is, well, cheaper than Saks but more expensive than Target.

Who should buy this collection: Urban Socialites, European Expats, People over 5 ft 4in (cause the proportions are clearly made for taller peeps), reformed goth dressers

A detailed description of the collection from H&M:

Styles: tuxedo, pea coat and trench coat, down ski jacket, classic trousers and jeans, a white cotton shirt with pin tucks, feminine silk crepe blouses with ruffles or pin tucks, silk georgette bow top, skirts in wool crepe and silk and a heart sweatshirt.
Knitwear: angora bow jumpers, bow satin cardigans.
Eveningwear: couture inspired dresses with ruffles, draping and bows.
Lingerie: femme fatale silk satin bras and knickers with bows, a camisole and a kimono dressing gown, soft cotton bras and knickers with bows as well as a tank top.
Wedding: silk duchesse wedding dress Accessories: two pair of high heel shoes in suede, a silk scarf.
Colours: black, forest green, grey, nude, off white and raspberry red.

Styles: shirts, pea coat and trench coat, wool and corduroy trousers and cotton sweatshirt.
Knitwear: argyle sweater
Eveningwear: tuxedo, denim blazer, checked blazer.
Underwear: cotton jersey boxer shorts, briefs and tank tops with bows or woven cotton boxer shorts and a classic pyjama.
Accessories: trainers, brogue shoes, spectacles, bow tie, silk socks.
Colours: black, dark green, raspberry red, grey and off white.

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    Catherine Brock

    As a Southern California transplant now living in the Midwest, Catherine has turned layering into an art form and accepted that UGGs actually do have a place in the stylish lady's wardrobe. She's been featured in Woman's World Magazine,, Refinery29, and has made appearances on ABC7 Chicago, FOX2News St. Louis, KCAL9 Los Angeles, Fox19 Cincinnati, WGN TV Chicago and WCPO TV Cincinnati.

    Blog Comments

    people were lining up big time for the opening – check out this video of the amsterdam launch:

    I wish I lived a bit closer to H&M, because those clothes sound classic beautiful and luxe. The silk scarf, is it pretty?

    They seem SO expensive, if I wanted that much money to be splashed on a simple top… I would shop at one of those other fancy pants stores.

    Can you purchase H&M clothing online?  I’ve searched and can’t find any sites that carry the brand.

    Yesterday i went shopping in H&M in Amsterdam and got totally crazy. There is greed, there is ########, but there is also a very nice lady wo won’t let a good decent weddingdress being sold for absurd amounts on Ebay and she’s looking for a bride to “give” it to…..
    Don’t worry, it is subtitled…..check it out on my You Tube channel….

    Oh yeah, didn’t have any chance to buy anything, but still managed to get the smoking…I think Amsterdam is still loaded with the smokings and matching black pants

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