Beauty Trends: The Top Cosmetic Brands

| February 17, 2008 01:00 PM | Posted in beauty trends, make up, beauty products, cosmetics

Brand Keys Inc just released their 2008 Brand Keys Customer Loyalty Engagement Index survey exclusively to WWD. Over 3,000 consumers were surveyed regarding their most recent cosmetic purchases. Of the top 12 brands, eight were mass market brands. The big surprise was Mary Kay, which came in at #2 and Avon which came in at #12. I would have thought the opposite, especially since Avon’s marketing is more visible than Mary Kay.
Top Cosmetic Brands
1. Maybelline
2. Mary Kay
3. Estee Lauder
4. Lancome
5. Clinique
6. L’Oreal
7. Chanel
8. Max Factor
9. Cover Girl
10. Neutrogena
11. Revlon
12. Avon

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| Posted by The Budget Fashionista

Member Comments

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February 17, 2008 fiona wrote:

Interesting list. I know Avon isn’t exactly considered “hip” (despite their recent ad campaigns to try to make it so), but I have to say that Avon online has really surprised me in the last year.

The quality of the products is very good, they have great sales and you can always find a coupon code for free shipping. And they are wonderful about refunding you for products that don’t work out - one phone call and it’s done. They also have recently added a section for customer reviews on their site recently.

Just my two cents - I swear I’m not an Avon rep!

February 18, 2008 cara_starr wrote:

i am surprised MAC is not on this list? I thought everyone loved MAC.

February 18, 2008 Target-Addict wrote:

I’m surprised that Chanel came in at #7 (so high) because of their hefty price tag.

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