Beauty Trends: The Top Cosmetic Brands

Brand Keys Inc just released their 2008 Brand Keys Customer Loyalty Engagement Index survey exclusively to WWD. Over 3,000 consumers were surveyed regarding their most recent cosmetic purchases. Of the top 12 brands, eight were mass market brands. The big surprise was Mary Kay, which came in at #2 and Avon which came in at #12. I would have thought the opposite, especially since Avon’s marketing is more visible than Mary Kay.
Top Cosmetic Brands
1. Maybelline
2. Mary Kay
3. Estee Lauder
4. Lancome
5. Clinique
6. L’Oreal
7. Chanel
8. Max Factor
9. Cover Girl
10. Neutrogena
11. Revlon
12. Avon