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Preview: Top Amazon Prime Day Deals

Amazon Prime Day deals officially go live on October 10, 2023. Here’s a quick guide to the top discounts across different categories, plus tips on making the most of the sale — even if you haven’t yet finalized your holiday shopping list.

Looking for a specific discount? Jump to the category you want:

Prime members: Shop these invite-only deals

Invite-only deals are the bargains Amazon expects to sell out. You can get yourself a spot in line by requesting an invite to an exclusive deal price. Here are ones to watch:

Sale
Amazon Fire TV 50″ Omni Series 4K UHD smart TV, hands-free with Alexa
  • Brilliant 4K entertainment – Bring…
  • Scenes that leap off the screen -…
  • Hands-free TV with Alexa – With…
  • Watch what you want – Stream over…
  • Enjoy MGM+ on us – Receive a…
Sale
Hisense 50-Inch Class U6HF Series ULED 4K UHD Smart Fire TV (50U6HF) – QLED, 600-Nit Dolby Vision, HDR 10 plus, 240 Motion Rate, Voice Remote, Compatible with Alexa, Black
  • 4K ULED: Like great, but better….
  • Quantum Dot Wide Color Gamut:…
  • Fire TV Built-in: With Fire TV…
  • Peak Brightness / Full Array Local…
  • Dolby Vision HDR, HDR10, and HDR10…
SodaStream Art Sparkling Water Maker Bundle (Black), with CO2, DWS Bottles, and Bubly Drops Flavors
  • Make fresh sparkling water at the…
  • Includes: sparkling water maker,…
  • Energy efficient, powered by Co2…
  • Easy-to-use snap-lock bottle…
  • Compatible with all SodaStream…

Prime beauty and fashion deals

Strictly focused on beauty and fashion buys? Here’s a preview of the best beauty and fashion deals you’ll see starting October 10.

Living proof Dry Shampoo, Perfect hair Day, Dry Shampoo for Women and Men, 9.9 oz
  • Absorbs oil, sweat, and odor
  • Actually cleans hair
  • Delivers a fresh, time-release…
  • Makes hair look, feel, and smell…
T3 Women’s Switch Kit Curl Trio, One Size
  • Curling iron with 3 interchangeable…
Clarins Blue Orchid Face Oil Treatment | Skin is Immediately Hydrated*, Revitalized and Toned | Restores Radiance | Visibly Minimizes Fine Lines | 100% Natural Plant Extracts | Dry Skin Type
  • Clarins’ iconic bestselling face…
  • We believe that the synergy between…
  • Benefits: Revitalizes and tones,…
  • English (Publication Language)
Chanel, Pre-Loved Brown Lambskin Trapezoid Flap Bag, Brown
Pre-loved items from What Goes Around Comes Around including styles from Louis Vuitton, Chanel, and Gucci will be discounted up to 15% off.
Sale
Hey Dude Women’s Wendy L Black Size 6 | Women’s Shoes | Women’s Lace Up Loafers | Comfortable & Light-Weight
  • Rounded Toe Design and Flex & Fold:…
  • Lightweight with Elastic Laces:…
  • Comfortable Durable High-Quality…
  • Great For Travel & On The Go: The…
  • Shop with Confidence: Hey Dude…
Koolaburra by UGG Women’s Victoria Short Fashion Boot, Oyster, 7
  • Suede upper
  • Faux fur lining
  • Wool sockliner or 17mm Poly- wool…
  • EVA outsole
  • Decorative faux fur and bow details

Travel deals

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Priceline, Avis, and Carnival Cruise Lines are getting into the Prime Day deal action. Starting on October 10, you can save:

  • 20% off Priceline hotel express deals with a minimum purchase of $300 and maximum savings of $100
  • Up to 35% off Avis base rates. You’ll also earn 20% back as an Amazon gift card when you pay now.
  • Up to 40% off cruise rates plus discounted deposits and free upgrades on select sailings.

Access Prime Day travel deals here.

Home deals

Home deals launching on Tuesday include:

Sale
Dyson V11 Plus Cordless Vacuum Cleaner, Nickel/Purple, Large
  • Versatile and cordless for…
  • 60% more power.¹ 60 minutes of run…
  • Power trigger helps maximize energy…
  • LCD screen shows power modes,…
  • Motorbar cleaner head deep cleans…
Sale
iRobot Roomba s9+ Self Emptying Robot Vacuum – Empties Itself for 60 Days, Detects & Cleans Around Objects in Your Home, Smart Mapping, Powerful Suction, Corner & Edge Cleaning
  • OUR MOST ADVANCED CLEAN – You—&…
  • DEEPEST CLEAN – With 40X the…
  • DETAILED POWERFUL CLEAN -…
  • GUIDED BY SERIOUS SMARTS – With…
  • VACUUMS MESSES IN THE MOMENT -…
Sale
Ayesha Curry Home Collection Nonstick Cookware Pots and Pans Set, 9 Piece, Twilight Teal
  • COOKWARE BY AYESHA CURRY: Essential…
  • HIGH PERFORMANCE: Kitchen pots and…
  • PRO GRADE POTS AND PANS: Cookware…
  • DIAMOND NONSTICK: Pots and pans are…
  • COOKWARE SET INCLUDES: 1.5-quart…

Kitchen deals

Kitchen deals available October 10-11 will include:

Sale
KitchenAid Artisan Mini 3.5 Quart Tilt-Head Stand Mixer – KSM3316X – Black Matte
  • #1 MIXER BRAND IN THE WORLD*…
  • Built to take it all on with the…
  • 3.5 Quart Stainless Steel Bowl for…
  • Easily add ingredients with the…
  • Lighter. Smaller. Just as Powerful….
Sale
GreenPan Chatham Hard Anodized Healthy Ceramic Nonstick 5 Piece Cookware Pots and Pans Set, Saute, Saucepan, Lids, Stainless Steel Handles, PFAS-Free, Dishwasher Safe, Oven Safe, Gray
  • COOKWARE SET INCLUDES: 9.5″ frypan,…
  • REINFORCED WITH DIAMONDS: Metal…
  • TOXIN-FREE: GreenPan’s healthy…
  • ULTRA-TOUGH ARMORED BODIES: The…
  • BUILT FOR OVEN COOKING: Oven and…
Ninja NJ601AMZ Professional Blender with 1000-Watt Motor & 72 oz Dishwasher-Safe Total Crushing Pitcher for Smoothies, Shakes & Frozen Drinks, Black
  • POWERFUL MOTOR BASE: 1000 watts of…
  • XL BLENDING CAPACITY: The 72 oz….
  • TOTAL CRUSHING TECHNOLOGY: Delivers…
  • PROFESSIONAL VERSATILITY: Blast ice…
  • RECIPE INSPIRATION: Included 10…

Toy deals

And a preview of the toy deals coming to you during Amazon Prime Day:

Sale
Squishmallows 5 Inch (Pack of 10) Plush – Diane Bigfoot, Giles Grasshopper, Maritza Cactus, Nico Axolotl, Rachel Mushroom, and More – Ultrasoft Official Kelly Toy Plush – Amazon Exclusive
  • SQUAD UP Grow your Squishmallows…
  • SQUEEZE AND PLAY Bring this…
  • MUST-HAVE Bring the fun home with…
  • UNIQUE PERSONALITIES Squishmallows…
  • COLLECTIBLE Look for other…
Barbie Science Lab Playset with 2 Dolls, Lab Bench and 10+ Accessories (Amazon Exclusive)
  • Kids can discover dreams with the…
  • The two Barbie dolls have a…
  • More than 10 accessories let young…
  • The 2 dolls are ready for their big…
  • With so much fun packed into one…
PicassoTiles 100 Pieces Magnetic Tiles Building Blocks Mini Size Diamond Series Magnet Toys Travel Size On-The-Go Construction Sensory Toys Gifts Educational Set STEM Learning Kit Playset PTM100
  • DREAM BIG & BUILD BIG – No…
  • LEARNING IS FUN, LEARNING BY…
  • CREATIVITY BEYOND IMAGINATION -…
  • SCIENTIFIC & ARTISTIC -…
  • BPA-FREE & NON-TOXIC – Child safe…

Amazon device deals

Sale
TCL 55-Inch Class S4 4K LED Smart TV with Fire TV (55S450F, 2023 Model), Dolby Vision HDR, Dolby Atmos, Alexa Built-in, Apple Airplay Compatibility, Streaming UHD Television, Black
  • 4K Ultra HD Resolution –…
  • Motion Rate 120 – Motion…
  • HDR PRO (Dolby Vision, HDR10, and…
  • Dolby Atmos – Enjoy an immersive…
  • Endless entertainment – Stream more…
Sale
Kindle Paperwhite Essentials Bundle including Kindle Paperwhite – Wifi, Ad-supported, Amazon Fabric Cover, and Power Adapter
  • Kindle Paperwhite – Now with a…
  • Purpose-built for reading – With…
  • More books in more places – Store…
  • Easy on the eyes – Now with…
  • Waterproof reading – Built to…
Sale
Ring Stick Up Cam Battery with Ring Indoor Cam (2nd Gen), White
  • This bundle includes Ring Stick Up…
  • See, hear and speak to people from…
  • With Live View, you can check in on…
  • Place on a flat surface or mount to…
  • Watch over your entire home by…

Tips for shopping top Amazon Prime Day Deals

Two women shop Amazon Prime Day deals on a smartphone.
Source: Envato.

It’s only October, which means you probably haven’t compiled your holiday shopping list. This may be what Amazon is counting on. Shopping without a list makes you far more likely to overspend. Avoid that outcome by following these three sale-shopping strategies.

1. Do a quick budget

Estimate the bills you expect to pay this month and next month, alongside your incoming cash. Think through any big expenditures that might be headed your way — items like property taxes or annual insurance premiums. Your goal here is to verify that spending extra today doesn’t leave you with a liquidity problem later.

To be precise about this, consider the form of payment you’ll use for the Amazon shopping and how that affects your cash balance. Paying with a debit card hits your bank account immediately. But using a credit card delays the pain for five to eight weeks, depending on the timing of your account statement.

Reviewing how your regular income and expenses should play out over the next couple months should help you understand roughly what you can spend — if anything — on Amazon Prime Day deals.

2. Ask the right questions

Before you tap Add to Cart, ask yourself these questions:

  • Who is this product for?
  • If the product is for you, were you already shopping this item before the Amazon sale? If no, why do you need it? How often will you use it? Spend a few minutes justifying the purchase to yourself. This can help you avoid the impulse to buy something you don’t need just because the price is nice.
  • If the product is for someone else, is the price within the range of what you normally spend for gifts? Do you buy this person a gift every year? Are there other, better, cheaper gift ideas for that person?

3. Price check

No matter what the discount percentage is, do a quick online price check. Confirm that the deal is as amazing as it’s presented to be on Amazon.

4. Write it down

When you start shopping holiday gifts this early, it’s easy to forget what you’ve bought and for whom. Write down each purchase, the amount, and who it’s for. When it’s time to make a holiday shopping list, use this documentation as your starting point.

Also keep a running tally of how much you’ve spent, so you’re not surprised when the credit card bill arrives.

Shopping Amazon Prime Day deals successfully

The key to shopping Prime Day deals and other big sales successfully is limiting your purchases to things you’d buy anyway. Enforce that discipline on yourself by shopping slowly and methodically, analyzing each item before you pop it into your cart.

Admittedly, this method saps some of the fun from sale shopping. But it’s sure to leave more wealth in your bank account, which is a good trade-off.