Yea or Nay: K-Mart

This week’s Yea or Nay is all about K-Mart, which still manages to hang on despite being surrounded by cheaper (Wal-Mart) and more stylish (Target) stores.

Here’s some facts (well at least as I see it) about K-Mart….

1. K-Mart was one of the first major discount department stores to do a celebrity fashion line (the Jacqueline Smith line, which has grossed over $600 million since it’s incept in the early eighties)

2. 99.9% of K-Marts are a total mess. Yes, Wal-Mart is a mess, too. But Wal-Mart is a cheaper mess.

3. The Martha Stewart line has great towels. (at least, according to my mom).

4. The worst, fashion related thing you can do is to take your kids clothing shopping at K-Mart. Even Goodwill is thought to be cooler. Except in Puerto Rico, where K-Mart is the spot on a Saturday night (I’m not kidding).

So why do people still shop there? Is there a particular brand that draws you in? Is it habit? Is it location? What, if anything, could they do to make it better?

Kmart: Yea or Nay?

 

Follow Me

Catherine Brock

Catherine Brock is a writer, editor and marketer who's been sharing wisdom online since 2002. She's been featured on DrLaura.com, Wellness.com and ABC7 Chicago, FOX2News St. Louis and KCAL9 Los Angeles. Connect with Catherine on LinkedIn, Instagram, or Twitter. Learn more about Catherine.
Follow Me

35 Comments

  1. Noir
    • TBF
  2. cathy
  3. joliemisek
  4. Meg the Florida Bargain Queen
  5. holly
  6. Chicky
  7. Mary
  8. vixenlibra
  9. Claudia
  10. Jen
  11. Tenacious
  12. Lamaura
  13. cathy
  14. Cammie
  15. Beth
  16. Elizabeth
  17. Carmen
  18. Mia
  19. Tomike
  20. Sharon
  21. Beth Sutker Crawford
  22. Caroline
  23. Kelli
  24. Rachel
  25. annonymous
  26. Sheila
  27. Paula