What to Buy in April (And What to Avoid)

DealNews has released its monthly roundup of what to buy in April, and what is best left till May onward. These include spring apparel sales, baubles, and Abercrombie & Fitch’s expected-but-yeah-it’s-awkward shift to fast fashion ala-H&M and lower prices. (Will they still keep those hideous shopping bags, though? Ugh!)

What They Say:

The general rule for dressing yourself in deals is to wait about two months after a new season of apparel hits stores, before cashing in on sizable discounts. Many retailers began debuting their spring merchandise in February, which means April is the two-month mark. Look closely at the discounts though: a spring clothing sale that takes 25% to 40% off is likely a mid-season promotion; for discounts of 50% off or more, wait until May.

What We Say: The best part about Spring and Summer apparel is that they’re not as different as night and day. Pick the right accessories, and voila! Your Spring sale outfits look on trend! So, passing on mid-season promotions this month for a more aggressive discount next month shouldn’t be so bad.

And ah, A&F, the retail clothing industry’s snob cheerleader that seemed to be eternally stuck in high school while everyone else had moved on to college. We’re curious to see how well they’ll pull off their foray to the uncool, budget-constrained kids territory, but we do appreciate their ballsy decision to embrace change.

Check out the full story here.

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Catherine Brock

Style Editor at The Budget Fashionista
Catherine Brock is a writer, editor and marketer who's been sharing wisdom online since 2002. She's been featured on DrLaura.com, Wellness.com and ABC7 Chicago, FOX2News St. Louis and KCAL9 Los Angeles. Connect with Catherine on LinkedIn, Instagram, or Twitter.
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