A recent Wall Street journal article brought to light the problems Walmart has with its apparel departments. Apparently, no one is buying clothes from their higher-end clothing line Georg, designed by knit wear designer Mark Eisen.
I’ve written many times about fashion at Walmart. (And of course I’ve seen the ‘people of Walmart‘ posts that showcase the, eh-hem, unique style of Walmart shoppers.) Personally, I like some of the clothing at Wal-Mart (Once wore a pair of faded Glory jeans to New York fashion week and received rave reviews from several friends, including one who’s an editor at WWD and one who’s a celebrity stylist). However, the women’s clothing department set-up doesn’t scream, or even whisper, style. In fact, it looks a lot like K-Mart, which is the kiss of fashion death.
Yes, you’re shopping at a discount store, but you don’t want to feel like you’re shopping at discount store when you’re trying to develop a high fashion look for less. Plus, the price points of some of the George items are pretty ridiculous for Walmart. $60 bucks for an acrylic sweater coat by a designer few people (even inside the fashion industry) know? Not when I can get a Proenza Schouler pea coat for $49 at Target. It’s like they hired some out-of-the-loop consultant who had never shopped at a Walmart store to tell them how to be “cool” and totally missed the boat. Isaac Mizrahi was a well known fashion designer BEFORE he designed his line for Target. They should have scooped up Vera Wang before Kohls.
So what’s your take on the fashion available at Walmart? Yea or Nay?
P.S. Let’s keep the focus on style, quality, etc and not on the other issues that plague Walmart. Target has similar issues, but they have a better PR team.