What: Vera Wang recently announced that in addition to designing bridal gowns for the budget-friendly bridal retailer, David’s Bridal, she will also be designing bridesmaid gowns.
What WWD Says: The seven-piece line of dresses in such shades as orchid, amethyst, charcoal and champagne will ship to 250 David Bridal’s stores in late June. But the designer noted “these dresses are not inexpensive,” with a few retailing for $200. (More cost-conscious brides will find a $158 opening price point.) A one-shoulder short dress with a bubble skirt adorned with oversize rosettes is geared for style-minded wedding parties. But there are also more traditional choices such as a short dress with horizontal pleats and a sleeveless chiffon column dress with swag skirt.
What We Say: Yay! Okay, so those price points for bridesmaid dresses aren’t way cheaper than is traditional, we know, but you’ll be getting Vera Wang and that’s not a small detail. Her highly successful designs for the mass-market retailers are clearly driving her to make more, more, more and we are happy to be the beneficiaries of that decision. According to the WWD article mentioned above, she’ll also be doing a few shoes for DB so she’s branching out even further. And though we can’t definitively say whether or not the dresses will be a hit until we see them, we can pretty much assume they’ll at least be very cute as is Vera’s way. The collection will hit stores in late June so hopefully we’ll get a sneak peek before then.
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