Up Next at Target: William Rast

What: William Rast, the men’s and women’s fashion line founded by Justin Timberlake and Trace Ayala, will launch a limited edition apparel collection for Target this winter.

From Target:Target is partnering with William Rast, founded by Justin Timberlake and Trace Ayala, to launch a designer collection of apparel available for both men and women featuring premium denim, outerwear and sportswear.  William Rast for Target will launch this December at most Target stores nationwide and online at Target.com.  The men’s and women’s fashion collection sets on December 19, 2010 and will be available through January 22, 2011.

What We Say:  While we’re big fans of Justin Timberlake, we’re not big fans of his William Rast line. Frankly, you can find similar styles at your local GAP for significantly less. That being said, we do think this is a very smart partnership for both companies- Target gets Timberlake’s mega star power and William Rast gets access to new customers.

Question: What Do You think about this partnership?


  1. Amy
  2. JB
  3. janet