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The New Site Review

The Lowdown: Finding what you’re looking for while shopping online has always been something of a challenge. After all, thumbing through racks of clothes and trying on some of your finds is pretty much impossible with online shopping. understands the issue, which is why they have recently re-launched their popular retail website that is super user-friendly and easier to navigate. So did they succeed? Let’s check it out.

Our Review: Here’s how it works— breaks down its thousands of products into three major categories for shoppers who feel like browsing: What’s New, What’s Hot, and What’s On Sale. For those of us who already have a good idea of what we’re looking for, the site also organizes clothing by designer or category as well. For those who enjoy a little more visual inspiration, the site features a Lookbooks page with dozens of ideas for pairing different pieces together. also features a continually updated Twitter feed full of information about the clothes your favorite celebrities are wearing, along with its own blog that keeps readers in-the-know about the latest products coming in stock. The diversity of designers available through is actually pretty impressive. The site offers everything from Catherine Malandrino puffer coats for a whopping $995 to Ksubi skinny jeans, on sale for just $90.

It is important to note that is the retail space for the SHE Boutique in Chicago. And based on the company’s overall branding—SHE stands for She Has Everything, after all—the website does a great job of staying close to the stylish, sophisticated aesthetic that the SHE Boutique is known for. The clothing that is available at isn’t the kind you’d wear to the beach or in downtown Hollywood. Rather, it’s the sophisticated style that one might wear in, say, New York or Chicago—which makes perfect sense.

Our Verdict: We are iffy about this one. Many of the pieces available on aren’t exactly cheap—since name brand designer clothes rarely ever are—but they still happen to be a bargain compared to what you’d be paying elsewhere. And because only stocks clothes that fit in with its sophisticated, stylish aesthetic, you can be sure that nearly anything you look at on the site will be fashion forward enough to wear during a night out in the city.

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