Target Launches Their New Bridal Collection

I was recently interviewed for a Chicago Tribune article, regarding Isaac Mizrahi for Target new bridal collection and was a bit dismayed by the apparent belief by many that you must spend a fortune on a wedding dress and a wedding in general. According to the article, “the average wedding in the United States costs $28,000 and brides spend, on average, $1000 on a wedding dress.” According to the US Census, the median household income in the US is $46,326.

I think the rise of these budget bridal options are a very good thing and offers real choices to brides. For some, spending a $1000 on a wedding dress doesn’t fit within their value system. For others, it’s as important as the groom.  I like the fact that brides now have the ability to choose.
As someone who spent way too much money on her own wedding, I find the Target bridal collection to be a breathe of fresh air.  It’s a viable option, along with Filene’s Basement’s Annual Bridal Sale and Sample Sales, for brides who are on a tight budget. In the end it’s suppose to be about the wedding, right?

The creation of the wedding industry is a relatively new thing and to be perfectly honest, treads a bit on the edge of a scam.  Back in the day, folks got married in a small church ceremony or at the home of a relative, with a small reception in the church basement.  Couples exchanged simple gold bands. Your wedding planner was your Aunt Sally.  Fast forward 20 years, we’re now spending up to half of our household incomes on a single day. Ask any wedding/event planner and they will tell you that hotels and other reception locations often charge 20%+ more for a wedding reception than for a non-wedding related event with the same number of people and requirements. The diamond engagement ring was created post WWII, as the result of a brilliant marketing campaign by De Beers (“Diamonds are Forever”).

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    Catherine Brock

    As a Southern California transplant now living in the Midwest, Catherine has turned layering into an art form and accepted that UGGs actually do have a place in the stylish lady's wardrobe. She's been featured in Woman's World Magazine,, Refinery29, and has made appearances on ABC7 Chicago, FOX2News St. Louis, KCAL9 Los Angeles, Fox19 Cincinnati, WGN TV Chicago and WCPO TV Cincinnati.

    Blog Comments

    Like so much in our contemporary society there is SO much pressure to overspend on special events like weddings. I think some of this is peer pressure but also a result of being bombarded by images of celebrity weddings. While celebrities obviously have the $$$$ to splurge on most people don’t.
    It may seem cynical to say but I have noticed a trend that the MORE expensive the wedding, the SHORTER the marriage.  While I think that a wedding day should be special it should not put the couple or their parents into debt that lingers for years. Doesn’t seem to me to be a good way to launch a marriage.
    Let’s hope that the trend towards more cost-conscious weddings takes hold!

    We paid for our own wedding, and so looked for every angle to cut costs while still having a nice event.  I rented my dress (a nice designer gown that retailed for about $3k at the time) for $500, including a veil/headpiece and alterations.  We booked the reception hall (which included everything except flowers, cake and entertainment) during their slow season and got a great deal.  We found a cake designer and florist who were both just starting out and didn’t yet charge a fortune for their services, and then did very simple designs.  The ceremony was outdoors, so no need to decorate, and we had a DJ instead of a band which also saved a bundle.  We also had our wedding party wear something nice they already owned, so they wouldn’t have to incur costs of bridesmaids gowns or renting a tux.  It is possible to have a very nice, but frugal wedding.  In the end, what people remember isn’t the flowers or table settings but whether they had a good time.  Keeping it simple also saved us a lot of headaches and stress.

    I was married in 1978.  My beautiful wedding dress was a sample, priced at $28.50.  Guess what, it must have worked, because we’re still married.  I am afraid that to many couples, it is all about a flashy show, and not about a marriage.

    I must say wow that is a lot for a wedding.. My wedding did not even come close to that… at the most it was maybe 10 G’s and that was a traditional Mexican wedding with padrinos, and total 30 attendents.. we had it is a church and a reception hall.. but I was a true budget bride. You have to take the time and shop around and see what you can get for the best price. Ex: Getting the bridesmaid’s flowers at grocery store, or the groomsman boutineers. Big Lots or any Cheep dollar store you can find table decorations… I should write a book on all the things i saved and still to this day 6 years later people still say our wedding was the best elegant wedding on a dime.. and this is compared to all the 20-30 thousand dollar wedding we have been too..

    I think 1K is too much for a wedding dress, especially when you can’t tell much difference between one that costs 1K and one that costs 500 bucks or less.  I would consider wearing my mother’s dress which costs about 500 dollars in 1977 but it is ….kinda ugly (sorry mom).  I think people should spend what they can afford on a wedding and when you look at the debt load most people in this country have 28K for a wedding is outrageous.  There are ways to have a wedding on a budget.  I have to admit I have fallen for deBeers marketing campaign.  These days, if a woman says she is engaged, people immediately look at her left hand! And they are looking for a diamond!

    There was an article in the Wall Street Journal this weekend about “bargain” wedding dresses at Target, Ann Taylor, JC Penney’s, etc.  The article said the Target one was actually the best!
    “In a comparison of the new inexpensive dresses, one standout was an Isaac Mizrahi for Target “Trapunto Bell” gown, which had substantial heft, thick stitching details at the bottom, and the lowest price tag, at $159.99.”

    Go Isaac!


    I’m so happy to hear that Target is making wedding dresses!  They have great stuff and its designer … which in my mind just means that there is some thought put into the lines so that the clothing flatters the woman

    I got my wedding dress at David’s bridal and it was a really good deal.
    One tip I have for saving big bucks on your wedding day – if you can have a friend be your florist you will save a ton. Florists in my area (of course, mega-expensive New York City) quoted us $5,000 and up for simple flower arrangements. A friend volunteered to be my florist and we bought flowers from the wholesale flower district (tip – be willing to pay cash), bought vases and some floral supplies and a book on how to make flower arrangements. We spent less than $1,000 on all the flowers & decorations.

    Its amazing how much money people spend on their wedding including their wedding dresses. I do love the dress pic above but I can’t see spending that. David’s bridal is the way to go during one of their sales.

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