Norma Kamali to Create Line for Wal-Mart

Norma Kamali is creating a line of affordable fashions for Wal-Mart. According to WWD, Kamali, who is known for her wearable knit creations,“will create an exclusive collection that will include women’s wear, children’s clothing, accessories, footwear and home items.”

Norma Kamali for Wal-Mart

Partnerships aren’t anything new for Kamali, she’s partnered with Spiegel for her Timeless line, a collection of mid-priced interchangable rayon knit pieces, as well as partnered with sportswear/exercise clothing company Everlast, for a line of casual sportswear and with Nordstroms for a plus size line.

While I love the fact that Wal-Mart is trying to partner with a relatively well known designer, Kamali does run the risk of spreading herself so thin that she does none of her many extension lines well.

The line will be sold online at and in stores.

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Catherine Brock

Catherine Brock is a writer, editor and marketer who's been sharing wisdom online since 2002. She's been featured on, and ABC7 Chicago, FOX2News St. Louis and KCAL9 Los Angeles. Connect with Catherine on LinkedIn, Instagram, or Twitter. Learn more about Catherine.
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