Norma Kamali for Wal-Mart Available on

What: Tired of going all the way to Wal-Mart to buy Norma Kamali’s latest frugal fashions? Thanks to, you don’t have to. The “virtual world” website is letting users try on Norma Kamali’s spring 2010 collection for Wal-Mart with their avatars, and then click to buy the actual items on

What They Say:
“What makes this interesting is that Kamali isn’t selling virtual goods in—which is what brands like K-Swiss and Rocawear have done in the past—the designer is using the game as a platform to sell real clothes.”

What We Say: The idea of trying clothes on via an online avatar and then buying them at nearly the same time seems like a cool—and certainly inventive—concept. We’re looking forward to seeing if this is a concept that catches on with web-savvy customers. What do you think?