The H&M of Beauty: Missha

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Ever since Sephora accused my mother of shoplifting a tube of mascara, I’ve been on the look out for a new spot to fill my beauty jones. Now, it’s not that I don’t love my Rite Aid and Walgreen’s, it’s just sometimes you want to shop at store that doesn’t have your L’Oreal in the same aisle as the Preparation H (which, by the way, is excellent for reducing under eye puffiness).  Thanks to my friend Julie Fredrickson, the fabulous blogger behind Almost Girl,  I’ve found my new spot, Missha.

Missha is sort of like Sephora meets CVS, with a little Korean flavor thrown in for good measure. The range of products- from the $4.99 mango body cream (which smells heavenly and about $10 bucks cheaper than the mango body butter at the Body Shop) to the $2.49 microfiber pore cleaning towel, is quite amazing. The Korean company even features a complete line of products for men, which I plan on purchasing for Tobias so he will stop secretly using my Olay Face wash.

What I bought

  • Styling Spider Wax—$4.99. It reminds me of Elmer’s school glue, which is exactly what I need to tame my hair.
  • Nail Polish—$1.49 Here’s a little secret—almost all nail polish is made of the same ingredients, so there is no reason to spend more than $2.00 on a bottle. This bottle is the perfect size and the perfect price.
  • Fruits Juicy Lip Gloss—Grape $3.99. Skip Lancome, skip L’Oreal, this juicy lipgloss is cheaper and better. Plus, it tastes like grape Kool Aid.
  • Microfiber Pore Cleaning Towel—$2.49. I can’t afford facials, so I’m hoping this will do the trick.
  • Herbal Garden Hand Cream in Ylang Ying—$4.99. I have a bit of an ash problem (hence my love of Vaseline and Eucerin). This hand cream not only reduced my ash level, but made my hands smell wonderful. Every time I wash my hands, I slather on a bit of the hand cream, and then sniff my hands, which I must stop doing. Yesterday, when coming out of a bathroom at Columbia University smelling my recently lotioned hands, a student looked at me and commented to her friend, “that’s gross”.

Like pre-US expansion H&M, Missha’s three stores are only located in New York (5th Ave & 43rd, Spring& Broome, and Queens Center). Until your next trip to NYC , check out Missha’s website. You can’t purchase products from the well designed site, but you can learn more about the company and its line of products. UPDATE: You can now buy Missha products online at their website . . .

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  • Renee

    I went to MISSHA’s web sit and was tod that they no longer sell on the web. Does any one knows where I can find MISSHA in the U.S.?

  • Ania

    Actually, you can buy Missha products online. Just go to They have a really nice new website and everything from their stores is available there. And by the way, I love Missha, I’ve tried Bath and Body Works, The Body Shop, Sephora, Crabtree and Evelyn and many, many more and in this case I know that less expensive doesn’t mean worse. Not at all.

  • Kayan

    Althought the products found at Missha are cheap. They are cheap in quality as well.For example body butters are most often be based with either shea, cocoa, or illipe butter. Missha’s body butter is based with mineral oil and petrolatum. Both ingredients are cheap fillers. These ingredients are found in higher end products as well; but quality ingredient based products can be found in beauty emporiums such as Bath and Body Works flagships, The Body Shop, and Whole Foods Whole Body locations.

  • Bunny

    I love Missha! Then again, I’m Korean… so that might make me a tad biased. I visited recently and the girls there really seem to know their makeup… maybe even a bit too well. Anyways, Missha’s vita-feel line along with an occasional dab of Neosporin (I know it’s weird but it works + reduces scarring) has cleared up my skin without drying it out and it’s kept me clear for over a year now (something Proactiv couldn’t do).

  • Jay

    You should try Ulta.  they have drugstore brands and some higher end brands, though not as many as Sephora.  Also, try one of Bath & Body Works flagship stores.  They sell higher end beauty products.

  • Carie

    I tried the cleansing washcloth, and I like it.  It gets off all traces of mu, gently, but I don’t think it replaces facials.  Sorry.