Award winning online women’s retailer Missguided, has teamed with the Freshman Campus Takeover Tour to launch 50 physical pop-up shop locations in the U.S. from October 7th through December 10th.
The pop-up shops will be directly located near 50 of the nation’s top universities. For approximately eight weeks, the pop-up shops will be the playground for the fashion savvy, industry tastemakers, and high profile musicians.
Each shop will give customers exclusive access to shop limited edition collections while also premiering merchandise from their newly launched men’s line, Mennace. The Missguided pop-up shops will feature more than clothing. As an extension of the Freshman Tour, the album preview tour from electronic musicians Zaena & Jason Maek, each pop-up shop will host live DJ’s, celebrity appearances, and ton of giveaways.
“Jason and I are so excited to team with Missguided on this, because they truly get our vision,” said Zaena. “We have been working on the album for over a year, and are excited to share it with the world and bring the same vision and experience to life in the store.”
“Our partnership with Freshman is a great way for Missguided to have a physical presence on campus in the US. It puts us in an environment that reaches our core 18-24 female audience and allows them to shop the product physically before placing their order online.”