Macy’s now rules the world.
Federated Department Stores, parent company of pretty much every department store in the nation (Bloomingdales, Macys, etc) and the company that is responsible for destroying my childhood memories when it closed Marshall Fields, announced last week that the company was officially changing its name to Macy’s.
This seems to be one point in a very long list of retail mishaps that continue to plague the company. For example, I still don’t get why they got rid of the Marshall Fields brand and rebranded them all Macys. And neither do customers. Sales at ex-Marshall Field stores have been dismal at best. Furthermore, any store that gives Nicky Hilton, who is more of a “somewhat” girl than an “It” girl, a clothing line is a store that really needs to rethink it’s retail strategy.
So, what do you think of Macys and their push to rule the department store world? For those of you who live in the midwest, are your Macys as good as your Marshall Fields? For those of us on the East Coast, what do you think about Macy’s?
P.S. I wrote an post about 1 1/2 years ago full of fall predictions (Vera Wang at Kohls, etc) and one of the predictions was that Macys would take over every department store in the world.
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