Lauren Conrad’s New Line at Kohls: Do We Care?

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Kohl’s, the Midwest based discount department store taking a huge chunk of Target’s business, announced the launch of the a new line by MTV star Lauren Conrad and the real question is do we care?

From the Kohl’s Press Release: Kohl’s Corporation (NYSE:KSS) today announced the exclusive launch of LC Lauren Conrad, a contemporary lifestyle brand that will launch in the women’s department in approximately 300 Kohl’s stores and this October. The brand is ultimately planned to expand to all stores nationwide… “We are very excited to announce our partnership with Lauren Conrad, a pop culture icon whose style resonates with our contemporary customer,” said Don Brennan, senior executive vice president of Kohl’s Department Stores. “

I haven’t seen the line yet, so I’ll hold off any judgment in terms of style, function, etc, but….but… isn’t the whole celebrity-turned-designer-trend done? I bet you this deal was signed last year. Didn’t Lauren Conrad’s last line not do so well? And course, when we think of pop icons, LC is the first person to come to mind, right up there with Madonna, Beyonce, and Susan Boyle.

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  • pinkbuddha

    I don’t know if you guys know this, but she actually doesn’t even do any of the designs herself, she just lets them use her name….

  • ShamooHoney

    Lauren is the only one who routinely dresses well on that show. The other girls look like they ransacked a Strawberry’s from the late ‘90s. As long as Lauren bans her friends style from infiltrating her line, I bet this will be a great success!