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H&M’s New Collection: Models Off Duty Style

Apparently launching a summer collection with Ms. Beyoncé  herself wasn’t enough for Sweden’s hottest brand.  H&M’s pre-summer collection features styles inspired by some of the hottest models in the industry: Joan Smalls, Daphne Groeneveld, Lindsey Wixson, and Liu Wen.  These four ladies may be strutting thousands of dollars worth of designer goods on the runway, but off the runway, they’ve got pretty sweet (and now attainable at a modest fee) styles too.

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“The New Icon collection from H&M is very flattering and suits all of your needs. It’s super cool and for your everyday girl who wants to look great and feel comfortable at the same time.  I loved the look I was wearing because it’s something I would see in the store and would want to wear,” said Smalls.

So, what exactly do off-duty models wear?  Nothing too out of the ordinary.  Think black leather jackets and statement jewelry.

Excited about H&M’s model collection due out in April, or is your heart set on Mrs. Carter’s collaboration?

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