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What: Diesel, the trendy high-end European casual wear brand, embraces the fake debate in India, with a “Fake Party”. If you can’t fight them, join them.
Diesel started a guerrilla campaign of ‘Be Stupid’ messages to announce the ‘Fake Party’. Recently Diesel launched two new stores in Mumbai, and organized a mass mob at one of the stores offering people tickets to the event. Celebrities, Bollywood actors and socialites received invites fitting the theme of the party. Bottles with fake ‘Tears of Joy’ and fake cigarettes packages with mint candy were sent out as invites to attend the event at the Atrium of Palladium High Street Phoenix.
What We Say: We LOVE THIS. Finally a brand puts a positive spin on the whole fake debate and flips it for their benefit. What do you guys think about this? Do you think brands like Louis Vuitton and Chanel should do the same and use the fake debate as a way of marketing their brands?