Can Talbots Attract Younger Customers?

What: Talbots, the mecca of boring fashion, has a plan to keep their business out of debt. Target younger customers….Really.

According to the Wall Street Journal: Talbots must complete an image and merchandise overhaul that attracts a younger customer in order to boost sales.

What We Say: Sometimes retailers should just stick to what they know. Trying to attract a younger crowd could be a little too risky for a brand like Talbots that is known for selling apparel that is a bit, well, conservative- sort of like the “anti- Forever 21”. Instead of changing their target audience maybe the designers should pick up a fashion magazine or two and realize that no matter your age, women prefer their fashion modern with structured silhouette’s, interesting details, and a little bit of attitude. Being a bit conservative and sporty is fine (hello Oscar de la Renta, Armani), but boring and dowdy is not.


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