Can Talbots Attract Younger Customers?

What: Talbots, the mecca of boring fashion, has a plan to keep their business out of debt. Target younger customers….Really.

According to the Wall Street Journal: Talbots must complete an image and merchandise overhaul that attracts a younger customer in order to boost sales.

What We Say: Sometimes retailers should just stick to what they know. Trying to attract a younger crowd could be a little too risky for a brand like Talbots that is known for selling apparel that is a bit, well, conservative- sort of like the “anti- Forever 21”. Instead of changing their target audience maybe the designers should pick up a fashion magazine or two and realize that no matter your age, women prefer their fashion modern with structured silhouette’s, interesting details, and a little bit of attitude. Being a bit conservative and sporty is fine (hello Oscar de la Renta, Armani), but boring and dowdy is not.

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Catherine Brock

Catherine Brock is a writer, editor and marketer who's been sharing wisdom online since 2002. She's been featured on, and ABC7 Chicago, FOX2News St. Louis and KCAL9 Los Angeles. Connect with Catherine on LinkedIn, Instagram, or Twitter. Learn more about Catherine.
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