What: Talbots, the mecca of boring fashion, has a plan to keep their business out of debt. Target younger customers….Really.
According to the Wall Street Journal: Talbots must complete an image and merchandise overhaul that attracts a younger customer in order to boost sales.
What We Say: Sometimes retailers should just stick to what they know. Trying to attract a younger crowd could be a little too risky for a brand like Talbots that is known for selling apparel that is a bit, well, conservative- sort of like the “anti- Forever 21”. Instead of changing their target audience maybe the designers should pick up a fashion magazine or two and realize that no matter your age, women prefer their fashion modern with structured silhouette’s, interesting details, and a little bit of attitude. Being a bit conservative and sporty is fine (hello Oscar de la Renta, Armani), but boring and dowdy is not.
Thanks for stopping by! I'm Catherine, your Budget Fashionista style editor. I'm a bargain shopper at heart, as I love nice things but hate paying for them! I'm also a personal finance writer who's been featured on USA Today and MSN Money.
The Budget Fashionista® has been empowering fashion-minded women of all ages to look their best for less since 2003.
Catherine Brock and The Budget Fashionista have been featured on Fox2 St. Louis, ABC7 Chicago, CBS2 Los Angeles, WGN Chicago, WCPO Cincinnati and more.