Betsey Johnson Diffusion Line for Target? It Could Happen

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Hot on the heels of reports that some top designers have cancelled their Fall 2009 Fashion Week shows, we get this teaser: according to NY Mag, Betsey Johnson (one of the cancelling designers)—and we quote Betsey Johnson CEO Chantal Bacon—“is planning a limited-edition design collaboration with a retailer that will likely launch in the fall.”

Speculation? A diffusion line with H&M or—dare we dream?—Target. We adore the cartwheel-turning designer, but we’re not entirely sure how her designs will translate to the mass consumer (floral print corsets and tulle skirts in Omaha? hmmm). That being said, we’re on the edge of our proverbial budget seat.

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  • Grumpy Smurf


    Agree.. I am sure what ever she does it will include an accessories line (which is why we think it’s going to be Target, rather than H&M;)

  • TexanBargainHunter


    I think she would be successful with an accessories line.  With the current economy, consumers may be less inclined to pick up a wacky shirt they will wear once versus a black pencil skirt that will look good forever.  Accessories would be a good way for a consumer to engergize the wardrobe without breaking the bank.