Beauty Buzz: The Rise of the Beauty Mask

One of the great things about social media’s second-by-second hold on society is that it’s the perfect place to put your finger on the trends. And if you follow enough tastemakers on Instagram, you’ve probably gotten quite the scare, then noticed it’s actually a popular new step added to your favorite starlets’ and bloggers’ beauty routines.

That’s right, we’re talking masks.

You’ll be casually scrolling through your feed, usually early morning or late night, then wham! You’re hit with a Jason-esque face staring back at you.

You scroll a little more and there’s another, this time it’s green. And another, in a glamorously frightening gold. So you stop and read the caption this time. Usually it goes something like “Looks spooky, feels amazing!” or “Can’t live without my hydrating essentials!”

Chrissy Teigen wearing a mask
Chrissy Teigen via instagram

The One-Sheet Beauty Mask: So Hot Right Now

Cooler and undeniably quirkier than the mud and avocado masks of the past, the one-sheet wonder is what’s got the attention these days. While these have been around for quite some time, it seems as though the Korean skincare trend helped all versions of these beauty masks gain momentum once more.

Conveniently cut with holes for the eyes and nose, these silly-looking DIY remedies have simplified the facial game. And now that social media has changed the way we discover and review products, it’s hard to miss how popular at-home spa treatments have become.

Sephora green tea mask
Green Tea Mask: Mattifies and purifies to soothe skin, absorb sebum, and reduce the appearance of outbreaks.
Sephora lotus mask

Lotus Mask: Refreshes tired skin and reduces signs of strain and fatigue. 

Cheap and Versatile

Made with all sorts of yummy skincare ingredients to polish, infuse, moisturize and more, the one-time-use mask is this season’s best buy. Affordable and easy to use, you can now find an entire fixture devoted to them at Sephora, all tailored to suit your individual needs.

  • Lacking some luster? Try the Lingzhi mask for a youthful, radiant complexion.
  • Uneven skin tone? The Pearl mask should do the trick.
  • And for impurities? Good ol’ Green Tea should draw them out.

For $6, you can relax and rejuvenate…and maybe pop off a few of your own playful ‘grams while you’re at it.  The Sephora Mask Collection offers 8 ways alone to indulge your skin and get goofy.


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