At a time when prestige, mass and salon products were sold through distinct channels like department stores, drug stores and spas, Ulta showed up and changed the game of beauty. A cross between a superstore and a specialty store, Ulta is the source for cosmetics, fragrance, body products, tools and haircare. You’d think that with so many offerings (and such great prices), you can’t go wrong shopping the retailer, but there’s definitely a right way to go about it. Allow us to guide you through the process.

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