New American designer Hilton Hollis has been getting quite a bit of press lately, so when I received an email from a reader about his collection, I decided to take a peek. From a design perspective, the line doesn’t look like anything new, but from a PR, branding and overall marketing perspective, what’s interesting about Hollis’ line is that he is directly targeting those who purchase in the mid price range-skipping higher end customers all together.

This is an interesting approach because it has the possibility of challenging fashion’s hierarchy. So what’s this hierarchy? According to the wonderful blog, Fashion Incubator (who also reviewed the Hollis line), here’s the basic breakdown of the hierarchy (I added in the mass market category) and my very rough definitions of each category.

More: Spring Fashion Week 2007 Day 4: The Fashion Hierachy →